Ways to Promote a Towing Business

 

Over the recent years, the motor car towing industry in the US has averaged annual growth of 4.7% and reach me than $7.1billo in revenue. The 2019 Motor vehicle towing market research offers an in-depth evaluation of industry in the US. The motor vehicle towing industry includes companies engaged in towing light and heavy motor cars, both local and long-distances. These companies may offer accidental services, like storage or emergency road repair service. 

Word of Mouth

Word of mouth is also an effective way of promoting your towing business with other methods. Encourage referrals by offering them a discount or an incentive when they send a new customer to you, such as a discount or cash benefit. Know the areas that are important to your customers that become promoters of your towing service, and discuss their experience with others. 

Social Media

Social Media Marketing is new, but offers a quick and effective increase in marketing and promoting. Joining with friends and co-workers on social sites allows you to keep top-of-mind awareness with your potential customers so that people consider you first when they require tow truck services. Posting useful information and content and not spamming is the best and most effective way to promote on social media. Posts regarding automotive-related items or safety will promote your business while offering services to customers connected with you on social media. 

Traditional Advertising

Traditional advertising is not as effective as new forms of promotion, but it still has its place. Radio is suited to tow companies because people often listen to the radio in their cars- the place where they need tow trucks. TV can be effective, but the expense may cost too high for the return. Some people still look in yellow pages of the phone books when searching for a business, so you do need a presence there, even if it is small. 

YouTube

Youtube is an exciting platform of social media using video. Informational videos about towing will be an effective and good way to increase subscribers.  For example, you could show with a video how certain type tow trucks loads a vehicle without damages. Educational videos can show people how to prevent accidents or take care of their cars. Don’t forget about entertainment as a variable way to promote your video. Participate in YouTube network, commenting on other videos, and joining appropriate groups. 

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Networking

Establish networks with potential commercial customers, like managers and auto repairs facilities, their managers, and dealerships. Join trade groups and local business groups such as the city chamber of commerce, and become their active member. Accept speaking invitation at business events to promote and introduce your company and services. 

Have a Plan

With so many ways to spend money on marketing, it is important to have a strategy on how to market your business, and follow the plan, and make changes accordingly. You can change it accordingly without considering the goals you are promoting your towing business before you try something new. Find ways to track the return on investments that you marking and promotion offers. Social media marketing may be inexpensive, but consider the time needed to promote your business as part of the cost.